Built for HVAC Contractors · By the MTAA Network

When the AC dies at 2pm in July, where do customers find you? The Map Pack — or your competitor.

Get a free audit showing exactly why Google's hiding your HVAC company — and how to fix it.

Run your free audit

One free scan per company, per day · HVAC keyword

Where do you rank in the area around your office?

The Map Pack — Google's top 3 local results — captures the majority of local HVAC search clicks. You don't need to beat the national chains everywhere — you need to beat them in the area around your shop, where Google's proximity weighting works in your favor. That's the obtainable goal. We plot 49 points across a 10-mile grid so you see exactly where you stand.

Does your homepage convert the jobs that pay the bills?

The Jury seats 12 HVAC buyers — emergency no-heat families, $25K replacement decision-makers, comparison shoppers, commercial property managers — and tells you who calls and who bounces. Section by section.

Does ChatGPT recommend you when a homeowner asks?

We test your company against ChatGPT and Perplexity for the prompts homeowners actually type. The new front door of local search.

Who's getting all your local leads right now?

Every search you don't show up for goes to a competitor. We identify the company eating your lunch in your own service area — by name — and show you exactly how they're winning. Reviews, rating, GBP completeness, where they out-rank you. Free with every scan.

The obtainable goal

You don't need to beat the national chains everywhere. You need to beat them in the area around your shop — where Google's proximity weighting works in your favor and a national brand's ad budget can't override your physical location. That's where most contractors can crack the Map Pack with a focused 90-day push.

329K+

U.S. searches per month across the 5 HVAC keywords we scan

80%

of local PI calls come from the Map Pack — the top 3 results next to the map

One free scan answers all four. Tracking 1 firm or 40 — multi-office and network-wide views available.

01Your firm's website

02Choose a keyword

AC Repair Near Me HVAC Near Me Furnace Repair Heat Pump Installation HVAC Installation

— searches/month in the US

↓ Run your URL to see how many local legal injury searches happen in your city every month — across every way an injured person types it.

One free scan per firm, per day.

Have Logan run it for you →

Want all five keywords tracked weekly? See pricing · Work with Logan

Setting up the scan

While we look at your map

80% of the calls in your market are going to three other firms right now.

That's the Google Map Pack — the three slots that sit at the top of every search for "hvac near me." If you're not in those three slots, the calls are going somewhere else.

We're checking how often you show up in the Pack across 49 different points around your office.

Here's what most contractors don't know

You don't have to beat ARS or Service Experts everywhere.

You have to beat them on your home turf — the area close enough to your shop that Google's proximity signal works in your favor instead of against you.

National advertising can't override physical distance. That's the math you can actually win.

We're checking three things on your profile

One of these is almost always the reason.

Primary category Is your GBP set to the one Google actually ranks for "hvac contractor"?
Review velocity Are reviews coming in fast enough to keep up with the firms above you?
Proximity coverage How far does your ranking reach before it falls off?

Almost done

Whatever we find, fixable in 90 days.

Most firms see Map Pack movement in 30. The fix is rarely the dramatic thing — it's usually one or two adjustments the firms ahead of you got right and the firms behind you didn't.

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For partners and operators The honest answer to the ROI question.

Why this pencils out — and what's reasonable to expect, by when.

Most marketing pitches answer "what does it cost." The right question is what does it cost in booked jobs, and how does that compare to every other channel on your media plan. Here's the math, the goal-setting framework, and the timeline — all benchmarked against 2026 data, not vendor optimism.

Velocity beats count.

Google rewrote the local rules in 2026. A profile pulling 2–5 fresh reviews per week now outranks competitors with 200 stale reviews and silence. Your old review count stopped helping you the day a competitor started a steady drip.

ii.

Posts and photos feed the AI.

When a homeowner asks Google's AI Mode "best HVAC company near me," the summary card grounds its answer on recent posts, fresh photos, and Q&A. Static profiles aren't just losing rank — they're invisible to the surface that's increasingly the front door of local search.

iii.

The 3-pack is the firm.

Local pack positions 1–3 capture roughly 126% more traffic and 93% more actions than positions 4–10. Every month you sit at 4–7, a competitor at 1–3 is signing the cases you should be signing.

Position 4 isn't “close.” It's invisible.

iv.

It compounds. Paid doesn't.

Pause your Facebook spend, your leads stop the same hour. Pause your map-pack work, your rank holds for months. Each new review, each weekly post, each batch of photos is a deposit. Paid ads are rent. This is equity.

The ROI math, in your cost-per-signed-case language. Stop comparing $1,500/month to a line item. Compare it to what you actually pay to acquire a signed PI case in 2026, by channel: Channel Cost per signed PI case (2026) Google Local Services Ads (LSA) $685 - $950 Google Search Ads (PPC) $2,500 - $3,000 TV / Billboard $1,100 - $1,466 Map pack (after profile is ranked) ~$0 marginal cost per click Sources: MTAA internal performance data across 600+ local-services firms (LSA, PPC), Borrell Associates 2026 home-services media report (TV/billboard). Ranges represent 25th-75th percentile across markets we measure. The break-even Done-for-you is $2,000 first month, then $1,500/month. Break-even on the program is one extra signed PI case every 14 months. One. Most firms we put on this generate that within the first 90 days — because map pack clicks aren't lead-priced. They're free clicks at the highest-intent moment in the funnel.

Channel	Cost per signed PI case (2026)
Google Local Services Ads (LSA)	$685 – $950
Google Search Ads (PPC)	$2,500 – $3,000
TV / Billboard	$1,100 – $1,466
Map pack (after profile is ranked)	~$0 marginal cost per click

What's reasonable for your market.

Every market is different. A firm in Tulsa needs different numbers than a firm in Houston. These are the benchmarks Logan calibrates against your specific competitive set during the audit:

Metric	90 days	6 months
Local pack position	3 – 5	1 – 3
Fresh reviews added	+15 – 25	+40 – 60
Review velocity	2 – 5 / week	2 – 5 / week
Average rating	4.4+	4.5 – 4.7
Profile actions (calls, directions)	+40 – 80%	+120 – 200%
AI-surface share	20 – 30%	30%+

How long until it works.

SEO timelines on blue-link organic are 12–18 months. Map pack is faster because the algorithm weighs recency and engagement, not domain age. That's why this beats traditional SEO for any local firm in 2026.

Days 1 – 14 · Foundation Sprint

Audit, baseline, and the wins that move first

Geogrid baseline locked. Primary category corrected (this alone moves rank for ~30% of firms). Profile completeness to 100%. Photo backlog uploaded. Review request system installed and trained. Response templates approved.

Days 15 – 60 · Velocity Phase

Cadence kicks in, first measurable movement

1–2 SEO posts per week shipping (150–300 character sweet spot). Review velocity ramping to 2–5 fresh per week. Q&A seeded. First measurable rank movement — typically 1–3 grid positions on long-tail keywords.

Days 61 – 180 · Compound Phase

Top-3 movement, defensive moat, AI-surface lift

Sustained velocity. Top-3 positions on primary keywords. AI-Summary share climbing past 20%. Profile actions up 80–200% vs. baseline. Competitors who try to catch up now have to outrun your accumulated velocity.

The honest version: if you're a contractor with an existing customer base and a working dispatch process, Platinum HVAC is the highest-ROI marketing channel you're not running. One extra replacement install in 14 months and the entire program is paid for. Most contractors hit that in 60 days.

Book a call with Logan →