Vol. I · N° 01

Google Business Profile · HVAC Contractors

The grid map doesn't lie.
Your firm isn't winning it.

Logan Jack spent five years running Google Business Profile for one of the largest law firms in Texas — managing a market where every competitor was spending seven figures trying to outrank him. The playbook generalizes. He now applies it to HVAC contractors who'd rather not run it themselves.

Book a call with Logan

Learn the system yourself for $149/mo, or hand it to Logan for $2,000 first month, then $1,500/mo. Same scanner, same 49-point geogrid, same weekly diff report. The difference is who does the work.

Est. 2019

Logan Jack

GBP Strategist

Austin, TX

i.Why you're losing the map

Your SEO agency is optimizing the wrong thing.

Most HVAC contractors pay five figures a month to rank on Google and still can't crack the 3-pack where most new jobs actually come from. Three reasons it keeps happening.

They chase blue links, not pins.

Traditional SEO agencies report on organic keyword rankings. Injured people don't scroll past the map. The pins above the fold are a different game entirely — different ranking factors, different signals, different playbook.

ii.

They can't see the geogrid.

Your agency checks your ranking from their office. Google shows every searcher a different map based on where they're standing. Without grid scanning across your service area, you're flying blind on forty-eight of the forty-nine points that matter.

iii.

They treat your Profile like a brochure.

GBP is a living asset — categories, services, Q&A, weekly posts, photo cadence, review velocity, citation parity, suppression detection. Most agencies set it and forget it. That's the gap Logan closes.

ii.Meet Logan

Fifteen years in marketing. Five running GBP for a firm you've heard of.

12yrs

In performance marketing

5yrs

Running GBP at a top TX home-services firm

Grid points scanned weekly

3-pack

Where he puts his clients

Logan didn't come up writing blog posts.

He came up inside a high-volume law firm — watching what actually moved the needle on lead flow, and what was theater. For five years he ran the Google Business Profile for one of the biggest practices in Texas, in a market where every competitor was spending seven figures trying to outrank him. That's the same problem HVAC contractors face: a few national chains and a long tail of well-funded local players, all fighting for the same 3-pack slots.

That's where he learned the craft nobody at a generic SEO agency has time to master: the suppression signals, the category hierarchy tricks, the review cadence math, the geogrid defense pattern, the way a single photo upload on the right day can rearrange your map for a week.

Now he does it for HVAC contractors who can't build that in-house — or who want to learn it so they can.

iii.Two paths in

Learn the system. Or hand it to Logan.

Both paths use the same scanner, the same 49-point geogrid, the same weekly diff engine. The difference is who does the work.

DIY

Pro

Do it yourself,
with the tools.

$149 / month

No setup. Cancel anytime.

Weekly 49-point geogrid scan · 1 location
Movement diff report every Monday
Competitor tracking (up to 5 firms)
Full audit: categories, services, posts, citations
Logan's playbook library, updated weekly
Email support, 24-hour response

DFY

Done-for-you

Hand it to Logan.
Go back to law.

$2,000 setup

+ $1,500 / month · six-month minimum

Everything in Pro, plus —
Logan personally audits and rebuilds your Profile
Weekly posts written, scheduled, published
Q&A seeding and monitoring
Review response handling
Citation parity repair across 40+ directories
Monthly strategy call and reporting
Logan's direct line

Book a call with Logan

iv.Field results

What moving the map actually looks like.

A sample from PlatinumProfile client scans. Every number is from our live geogrid scanner, not self-reported.

HVAC · Texas90 days

Out of the top twenty into top-three on thirty-four points.

Two-tech residential HVAC shop. Rebuilt categories, repaired citation parity across 38 directories, installed Tuesday/Friday post cadence with Logan's templates.

+27

Top-3 grid points

+61%

GBP calls / mo

HVAC · Florida60 days

Broken out of a suppression loop in six weeks.

Invisible on mobile map pack for months despite strong reviews. Found a category conflict on a secondary service. Cleaned, rebuilt, added service-area descriptors. Back in the pack in 41 days.

14 → 47%

Share of local voice

Avg rank at centroid

HVAC · Georgia120 days

Beat a national brand on its home turf.

Boutique firm versus a billboard-heavy household name. Geogrid showed the opponent dominant at the office, weak on the periphery. Suburb-by-suburb post strategy claimed the edges.

+38

Outranking points

93/100

Final Profile Score

v.In their words

"We fired our SEO agency and kept Logan."

I'd spent four years paying an agency eight thousand a month to tell me we were ranking for keywords nobody searches. Logan showed me the grid map in our first call. I signed the contract that afternoon.

OwnerTexas HVAC contractor · 14 trucks

The weekly diff report is the first marketing report I actually read. If a point dropped, I know exactly what moved it. If we gained three, Logan already has the reason in the email.

Operations ManagerFlorida HVAC contractor · 22 trucks

I'm a solo HVAC operator. One-forty-nine a month was a no-brainer. The playbook library alone has already paid for itself three times over in booked jobs.

OwnerGeorgia HVAC · Verdict subscriber

Logan's the first person I've worked with who understands that GBP isn't SEO. It's a separate discipline. I wish I'd found him five years ago.

Marketing DirectorMulti-state HVAC operation

vi.Frequently asked

Still deciding? Here's the rest.

What's the difference between Pro and done-for-you, in one sentence?

Pro gives you the tools and the playbook — you do the weekly work yourself. Done-for-you means Logan personally does the weekly work, including posts, review responses, citation repair, and monthly strategy calls. Same scanner, same reporting. Different operator.

Do I need an existing Google Business Profile?

Yes. PlatinumProfile is a measurement, diagnostic, and management layer on top of your existing Profile. If you haven't claimed your GBP yet, that's step zero — Logan will walk you through it on a call, no charge.

How does this compare to Local Falcon or BrightLocal?

Local Falcon and BrightLocal are great scanners — we use the same underlying grid methodology. The difference is two things. One: Platinum HVAC is tuned specifically for HVAC contractors — the categories, the competitor set, the ticket-value math. Two: Logan. With Pro you get his playbook; with DFY you get him doing the work. A scanner on its own is a dashboard. This is a service.

Is there a contract?

Pro is month-to-month, cancel anytime from your dashboard. Done-for-you is a six-month minimum engagement — not because Logan locks clients in, but because GBP movement takes sixty to ninety days to measure honestly. After month six it converts to month-to-month.

Will this work for storm-restoration spike campaigns?

Yes, though the rhythm is different. Storm-restoration work creates spikes in geographic demand around weather events. Logan has a specific event-driven playbook layered on top of the standard local-services framework — usually scoped into the done-for-you engagement.

What if my firm has multiple locations?

Pro covers one location. Each additional location is $99/mo. Done-for-you is scoped per engagement — most multi-location firms end up with a custom quote because competitor sets, grid areas, and review volumes differ per office. Logan will walk you through pricing on the call.

How quickly will I see results?

Grid scanning is instant — you'll see your current position within ten minutes of signup. Movement on the map typically shows in three to eight weeks depending on your starting profile health and competitor density. Suppression unlocks can happen in days. Deep category conflicts can take sixty to ninety days.

Who's behind PlatinumProfile?

Platinum HVAC is operated by Logan Jack under the Mass Tort Ad Agency (MTAA) platform. MTAA has managed more than $250M in lifetime Meta ad spend across 600+ local-services businesses since 2015. Platinum HVAC is the GBP specialization arm for the HVAC vertical.

The grid map doesn't lie.Your firm isn't winning it.